Yas Island Abu Dhabi and Pickyourtrail launch world’s first AI–human influencer travel collaboration

Yas Island Abu Dhabi and Pickyourtrail have unveiled “Smash the Ordinary”, the first-ever AI–human influencer campaign featuring Bollywood actress Sahher Bambba and digital influencer Naina. The collaboration redefines digital travel storytelling, blending authentic human experiences with artificial intelligence to showcase Yas Island’s world-class attractions through a series of engaging social media reels.

Nov 11, 2025 - 19:00
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Yas Island Abu Dhabi and Pickyourtrail launch world’s first AI–human influencer travel collaboration
Yas Island Abu Dhabi and Pickyourtrail have unveiled “Smash the Ordinary”, the first-ever AI–human influencer campaign featuring Bollywood actress Sahher Bambba and digital influencer Naina. The collaboration redefines digital travel storytelling, blending authentic human experiences with artificial intelligence to showcase Yas Island’s world-class attractions through a series of engaging social media reels.

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