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Reclaiming Incredible calls for radical rethink of India's tourism strategy to unlock trillion-dollar opportunity
Beyond marketing and product positioning, Reclaiming Incredible proposes structural reforms in tourism governance. The book calls for the creation of professional, autonomous tourism boards at both central and state levels, insulated from routine bureaucratic control. These boards, according to the author, should be led by industry professionals and global experts, enabling faster decision-making, accountability, and outcome-driven planning.
Beyond marketing and product positioning, Reclaiming Incredible proposes structural reforms in tourism governance. The book calls for the creation of professional, autonomous tourism boards at both central and state levels, insulated from routine bureaucratic control. These boards, according to the author, should be led by industry professionals and global experts, enabling faster decision-making, accountability, and outcome-driven planning.
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