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Sri Lanka launches first Conference Ambassador Programme to boost MICE industry
Sri Lanka has launched the Sri Lanka Conference Ambassador Programme (SLCAP), an initiative aimed at positioning the country as a leading global hub for international business events. A collaboration between Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau, and SriLankan Airlines, SLCAP enlists local leaders as ambassadors to attract international conferences, drive economic growth, and promote sustainability within the MICE sector.
Sri Lanka has launched the Sri Lanka Conference Ambassador Programme (SLCAP), an initiative aimed at positioning the country as a leading global hub for international business events. A collaboration between Cinnamon Hotels & Resorts, the Sri Lanka Convention Bureau, and SriLankan Airlines, SLCAP enlists local leaders as ambassadors to attract international conferences, drive economic growth, and promote sustainability within the MICE sector.
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