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IPL drives Indian sports industry: A look at the T20 league’s business model
The bulk of the heavy lifting has been done by cricket, which contributed an astounding 87 per cent of the total industry spends in sports in India, recording a healthy 13 per cent growth from 2022.
The bulk of the heavy lifting has been done by cricket, which contributed an astounding 87 per cent of the total industry spends in sports in India, recording a healthy 13 per cent growth from 2022.
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