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Cox & Kings bets on Tier-2 and Tier-3 cities to drive India’s next travel wave
Cox & Kings is sharpening its focus on India’s Tier-2 and Tier-3 cities, identifying them as the fastest-growing source of first-time international travellers. With new franchise outlets in Faridabad, Gurgaon, Dharamshala, Agra, and Ahmedabad, and plans to scale to 200 outlets, the company is positioning “Bharat” as its growth engine. Rising incomes, social media influence, and improved connectivity are fuelling this demand.
Cox & Kings is sharpening its focus on India’s Tier-2 and Tier-3 cities, identifying them as the fastest-growing source of first-time international travellers. With new franchise outlets in Faridabad, Gurgaon, Dharamshala, Agra, and Ahmedabad, and plans to scale to 200 outlets, the company is positioning “Bharat” as its growth engine. Rising incomes, social media influence, and improved connectivity are fuelling this demand.
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