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BMW Group Takes Full Control Of Alpina As Standalone Luxury Brand
BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, and Rolls-Royce.
BMW took full control of Alpina on 1 January 2026, integrating it as a standalone brand within the Group alongside BMW, Mini, and Rolls-Royce.
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